{"title":"PALY","description":"\u003cdiv class=\"_VirtualizedListHost_1ev0g_11\" data-sk-virtualized-list-host=\"\" data-sk-virtualized-mounted-count=\"2\"\u003e\n\u003cdiv class=\"Polaris-Scroll\" data-sk-virtualized-scrollport=\"\" role=\"list\" aria-label=\"Sidekick\" aria-busy=\"false\" tabindex=\"0\"\u003e\n\u003cdiv data-sk-virtualized-item=\"\" data-key=\"bbffd7c5-9cc3-4086-9097-3b9910b5e7a9\" data-index=\"62\" role=\"listitem\" aria-posinset=\"63\" aria-setsize=\"63\"\u003e\n\u003cdiv data-sk-virtualized-row=\"\"\u003e\n\u003cdiv class=\"_Turn_1ev0g_63\"\u003e\n\u003cdiv class=\"_TurnBlocks_98qjn_53 _TurnBlocksLead_98qjn_61\"\u003e\n\u003cdiv class=\"_TurnBlockItem_98qjn_1\" data-last-in-turn=\"true\" data-item-type=\"content\" data-message-id=\"01M59M2DV618AG02V3430KCQT8\"\u003e\n\u003cdiv class=\"_TurnBlockItemContent_98qjn_14\"\u003e\n\u003cdiv class=\"Polaris-InlineStack\"\u003e\n\u003cdiv class=\"_HelpCard_zub4n_6\"\u003e\n\u003carticle class=\"_container_1thwv_1\"\u003e\n\u003cp class=\"_p_1thwv_144\"\u003e\u003cspan\u003ePALY is a Los Angeles-based fashion label launched in 2022 by James Franco and designer Kyle Lindgren. Drawing on Hollywood history and the darker side of celebrity culture, the brand approaches clothing as a medium for storytelling, combining familiar casual silhouettes with provocative imagery and graphic experimentation. Its name references Palo Alto, Franco’s hometown, connecting the project to a personal Californian background. Vintage-inspired T-shirts, hoodies, and other relaxed pieces provide a canvas for prints that explore fame, nostalgia, and the mythology surrounding public figures. Distressed finishes and layered visual references give the collections an intentionally worn-in character, placing them between streetwear and an artist-led exploration of American popular culture. Rather than presenting an idealised vision of Hollywood, PALY examines its contradictions, finding creative material in both aspiration and unease. The result is an expressive wardrobe shaped by cinematic references, subcultural influences, and a deliberately unconventional perspective on the stories clothing can carry.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"Polaris-Box\"\u003e\n\u003cdiv class=\"_MessageFooter_7zxjo_101\"\u003e\n\u003cdiv class=\"_FeedbackContainer_wyts6_1\"\u003e\n\u003cdiv class=\"_FeedbackOptions_wyts6_12\" data-animate=\"true\"\u003e\n\u003cdiv class=\"_FeedbackOptionsLeft_wyts6_31\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","products":[{"product_id":"blue-cotton-denim-jacket-75","title":"Blue Cotton Denim Jacket","description":"\u003cp\u003eStep up your fashion game with the bold and trendy PALY ‘Buffalo 66’ denim jacket. Crafted from 14.5oz stone-washed cotton, this piece features a used-effect for that effortlessly cool vibe. The contrasting leather pointed collar and faded prints add a chic, urban touch. Equipped with practical pockets, long sleeves with dropped shoulders, and turned-up cuffs, this jacket is all about style and versatility. The raw-cut hem finishes off the edgy design, perfect for the modern trendsetter.\u003c\/p\u003e\n\u003cp\u003eMaterial: 100% Cotton\u003cbr\u003e\nCountry of Origin: United States\u003cbr\u003e\nColor: Light Blue  \u003c\/p\u003e\n","brand":"PALY","offers":[{"title":"L","offer_id":45143223238771,"sku":"PA-336953-L","price":1412.8,"currency_code":"EUR","in_stock":false},{"title":"M","offer_id":45143223271539,"sku":"PA-336953-M","price":1412.8,"currency_code":"EUR","in_stock":false},{"title":"XL","offer_id":45290794680435,"sku":"PA-336953-XL","price":1412.8,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/7153\/2147\/files\/10912997.jpg?v=1782855500"},{"product_id":"blue-cotton-bermuda-shorts-111","title":"Blue Cotton Bermuda Shorts","description":"\u003cp\u003eReady to make a bold statement? Step into the spotlight with PALY’s effortlessly cool denim bermuda shorts. Crafted from 100% cotton, these stone washed gems showcase edgy front rips and eye-catching laser prints that command attention. The cross-stitch embroidery on pockets, asymmetrical cuffs with a daring frayed hem, and an alluring wide, straight leg make every strut feel like a runway. Accentuated with a removable matching belt, these shorts are your wardrobe’s new “it” piece.\u003c\/p\u003e\n\u003cp\u003eColor: Light Blue\u003cbr\u003e\nMaterial: 100% Cotton\u003cbr\u003e\nCountry of Origin: United States  \u003c\/p\u003e\n","brand":"PALY","offers":[{"title":"W34","offer_id":45294709375091,"sku":"PA-333648-W34","price":777.4,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/7153\/2147\/files\/10930961.jpg?v=1785442288"}],"url":"https:\/\/monarch-avenue.com\/collections\/paly.oembed","provider":"Monarch Avenue","version":"1.0","type":"link"}