{"title":"Y\/Project","description":"\u003cdiv class=\"_VirtualizedListHost_1ev0g_11\" data-sk-virtualized-list-host=\"\" data-sk-virtualized-mounted-count=\"2\"\u003e\n\u003cdiv class=\"Polaris-Scroll\" data-sk-virtualized-scrollport=\"\" role=\"list\" aria-label=\"Sidekick\" aria-busy=\"false\" tabindex=\"0\"\u003e\n\u003cdiv data-sk-virtualized-item=\"\" data-key=\"ea6cb3a6-693f-4509-8492-81216e2c4ccd\" data-index=\"64\" role=\"listitem\" aria-posinset=\"65\" aria-setsize=\"65\"\u003e\n\u003cdiv data-sk-virtualized-row=\"\"\u003e\n\u003cdiv class=\"_Turn_1ev0g_63\"\u003e\n\u003cdiv class=\"_TurnBlocks_98qjn_53 _TurnBlocksLead_98qjn_61\"\u003e\n\u003cdiv class=\"_TurnBlockItem_98qjn_1\" data-last-in-turn=\"true\" data-item-type=\"content\" data-message-id=\"01M59VEZ15X53PD0X0RYWK1BN6\"\u003e\n\u003cdiv class=\"_TurnBlockItemContent_98qjn_14\"\u003e\n\u003cdiv class=\"Polaris-InlineStack\"\u003e\n\u003cdiv class=\"_HelpCard_zub4n_6\"\u003e\n\u003carticle class=\"_container_1thwv_1\"\u003e\n\u003cp class=\"_p_1thwv_144\"\u003e\u003cspan\u003eY\/Project is a Parisian fashion label founded in 2010 by Yohan Serfaty and Gilles Elalouf. Initially rooted in menswear, the brand developed a distinctive experimental identity under Glenn Martens, who became creative director in 2013. His approach transformed familiar garments through unexpected construction, exaggerated proportions, and details that invited different ways of wearing the same piece. Twisted denim, elongated sleeves, layered panels, and adjustable silhouettes became recognisable elements, balancing technical ingenuity with irreverent humour. Historical dress references met streetwear and everyday basics, creating contrasts between elaborate shapes and familiar materials. Rather than treating clothing as a fixed form, Y\/Project explored its ability to change through movement and personal styling, giving the wearer an active role in the design. The label received the ANDAM Grand Prize in 2017, recognising its contribution to contemporary fashion. Its influence lies in challenging conventional ideas of fit and function, presenting a wardrobe shaped by transformation, ambiguity, and the creative possibilities hidden within ordinary clothes.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"Polaris-Box\"\u003e\n\u003cdiv class=\"_MessageFooter_7zxjo_101\"\u003e\n\u003cdiv class=\"_FeedbackContainer_wyts6_1\"\u003e\n\u003cdiv class=\"_FeedbackOptions_wyts6_12\" data-animate=\"true\"\u003e\n\u003cdiv class=\"_FeedbackOptionsLeft_wyts6_31\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","products":[{"product_id":"white-viscose-t-shirt","title":"White Viscose T-Shirt","description":"\u003cp\u003eStep into the future of fashion with the Y\/PROJECT ‘Y Baby Tee’, a bold statement piece in stretch fabric that contours flawlessly. Featuring a chic front logo, this tee elevates your ensemble with its sleek crew neck and elegant short sleeves, embodying the ultimate in modern sophistication. Perfect for making an impression, this tee promises to be a standout in your wardrobe. Embrace the confidence that comes with wearing an exclusive piece designed to turn heads.\u003c\/p\u003e\n\u003cp\u003eMaterial: 91% viscose, 9% elastane\u003cbr\u003e\nCountry of origin: Portugal\u003cbr\u003e\nColor: White  \u003c\/p\u003e\n","brand":"Y\/PROJECT","offers":[{"title":"M","offer_id":45098568253555,"sku":"YP-286258-M","price":276.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/7153\/2147\/files\/10845822.jpg?v=1781328521"},{"product_id":"black-virgin-wool-blazer-6","title":"Black Virgin Wool Blazer","description":"\u003cp\u003eElevate your wardrobe with the Y\/PROJECT ‘Pinched Logo’ single-breasted blazer, crafted from luxurious 100% virgin wool. This statement piece features a distinctive pin tuck design with embroidered logo, adding a bold touch to the sleek silhouette. With its button closure, convenient pockets, and padded shoulders, it’s perfect for making a standout impression. The classic black color and back vent ensure a timeless appeal, making it a must-have for the modern trendsetter.\u003c\/p\u003e\n\u003cp\u003eColor: Black\u003cbr\u003e\nMaterial: 100% Virgin Wool\u003cbr\u003e\nCountry of Origin: Poland  \u003c\/p\u003e\n","brand":"Y\/PROJECT","offers":[{"title":"M","offer_id":45098575069299,"sku":"YP-289009-M","price":854.6,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/7153\/2147\/files\/10846243.jpg?v=1781328615"},{"product_id":"blue-cotton-flared-jeans-30","title":"Blue Cotton Flared Jeans","description":"\u003cp\u003eStep boldly into the realm of elevated style with Y\/PROJECT’s ‘Evergreen Hook and Eye’ denim jeans. These aren’t your ordinary jeans—crafted from premium 100% cotton denim, they feature a distinctive hook detail on the opening legs, perfectly punctuated by a zip and button closure. With five functional pockets, they blend utility with fashion-forward design effortlessly, all wrapped in a classic blue hue that promises versatility and chic appeal.\u003c\/p\u003e\n\u003cp\u003eMaterial: 100% Cotton\u003cbr\u003e\nCountry of Origin: Portugal\u003cbr\u003e\nColor: Blue\u003c\/p\u003e\n","brand":"Y\/PROJECT","offers":[{"title":"25","offer_id":45103333769331,"sku":"YP-298445-25","price":667.7,"currency_code":"EUR","in_stock":true},{"title":"29","offer_id":45103333802099,"sku":"YP-298445-29","price":667.7,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/7153\/2147\/files\/10848013.jpg?v=1781504959"}],"url":"https:\/\/monarch-avenue.com\/collections\/y-project.oembed","provider":"Monarch Avenue","version":"1.0","type":"link"}