Aries

Founded in London in 2012 by Sofia Prantera and Fergus Purcell, Aries grew from the meeting point of underground skate culture, graphic art and high-fashion craftsmanship. The collection retains that rebellious foundation through oversized jersey, washed denim, workwear-inspired separates, graphic knits and relaxed tailoring, often marked by bold logos, irreverent prints and deliberately aged finishes. Italian production and considered fabrication give the raw streetwear language a more elevated dimension. Unpolished by design, Aries feels instinctive and subcultural—part luxury wardrobe, part visual manifesto.