Benetton

Founded in 1965 in Ponzano Veneto, Italy, United Colors of Benetton transformed knitwear into a vehicle for colour, optimism and cultural expression. The Benetton family built the brand around vivid knitwear and accessible Italian design, eventually developing a global identity that became as recognisable for its bold advertising as for its clothing. Through the decades, Benetton challenged conventional fashion imagery with campaigns addressing diversity, identity and social issues, giving the brand an unusually influential cultural voice. Colour remains at the heart of the Benetton aesthetic, expressed through expressive knitwear, clean silhouettes and relaxed everyday pieces designed with a distinctly Italian ease. Its collections balance practicality with a playful sense of personality, making timeless wardrobe staples feel fresh through unexpected shades and combinations. For Monarch Avenue, Benetton represents a spirited chapter of Italian fashion — colourful, inclusive and unmistakably confident.