NOT AFTER TEN is an Italian womenswear brand founded in Milan in 2020 by fashion influencer Veronica Ferraro. Shaped by the meeting of sportswear and contemporary glamour, the label approaches dressing through fitted silhouettes, statement pieces, and a street-chic sensibility. Its aesthetic connects the energy of casual clothing with a more defined, expressive approach to the body, offering a wardrobe that moves between relaxed styling and dressed-up occasions. Sporty references provide a foundation, while bold combinations and figure-focused shapes bring a distinctive fashion perspective. Rather than keeping athletic and evening influences separate, NOT AFTER TEN explores the contrast between them, inviting individual interpretations through layering and accessories. Selected signature garments are made in Italy, connecting parts of the offering to the brand’s home country. Rooted in Ferraro’s experience within fashion and digital culture, the label presents a contemporary vision of femininity centred on confidence, visibility, and the freedom to move beyond conventional dress codes.
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NOT AFTER TEN
NOT AFTER TEN
NOT AFTER TEN is an Italian womenswear brand founded in Milan in 2020 by fashion influencer Veronica Ferraro. Shaped by the meeting of sportswear and contemporary glamour, the label approaches dressing through fitted silhouettes, statement pieces, and a street-chic sensibility. Its aesthetic connects the energy of casual clothing with a more defined, expressive approach to the body, offering a wardrobe that moves between relaxed styling and dressed-up occasions. Sporty references provide a foundation, while bold combinations and figure-focused shapes bring a distinctive fashion perspective. Rather than keeping athletic and evening influences separate, NOT AFTER TEN explores the contrast between them, inviting individual interpretations through layering and accessories. Selected signature garments are made in Italy, connecting parts of the offering to the brand’s home country. Rooted in Ferraro’s experience within fashion and digital culture, the label presents a contemporary vision of femininity centred on confidence, visibility, and the freedom to move beyond conventional dress codes.
The Art of Dressing Well.
Quality Garments
Opt for quality over quantity. Build a wardrobe with intention. Thoughtful purchases mean fewer replacements, and a wardrobe that works harder for you.
Sustainable Care
Follow the clothing label instructions to extend the life of your garments and reduce environmental impact.
Fitting
Well-fitting garments reduce returns & waste. Check the size guide before you buy—for comfort & a more sustainable wardrobe.
Curated Luxury. Delivered
