On is a Swiss sportswear brand founded in 2010 by former professional athlete Olivier Bernhard and his partners David Allemann and Caspar Coppetti. Established with the ambition of creating a different running sensation, the brand developed its distinctive CloudTec cushioning, recognisable through the hollow elements that shape the sole. This engineering-led approach became central to its identity, connecting technical experimentation with a clean, contemporary aesthetic. Running shoes provided the foundation for an expanding range of apparel and footwear designed for training, outdoor activity, and everyday movement. Understated branding, streamlined silhouettes, and carefully balanced colours allow performance references to move naturally into casual wardrobes. Partnerships with athletes, alongside collaborations with fashion houses such as Loewe, have extended its presence beyond running culture. Rooted in Swiss design and a fascination with movement, On brings together sporting ambition and modern style, offering a perspective in which technical function and visual simplicity form part of the same idea.
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On Running
On Running
On is a Swiss sportswear brand founded in 2010 by former professional athlete Olivier Bernhard and his partners David Allemann and Caspar Coppetti. Established with the ambition of creating a different running sensation, the brand developed its distinctive CloudTec cushioning, recognisable through the hollow elements that shape the sole. This engineering-led approach became central to its identity, connecting technical experimentation with a clean, contemporary aesthetic. Running shoes provided the foundation for an expanding range of apparel and footwear designed for training, outdoor activity, and everyday movement. Understated branding, streamlined silhouettes, and carefully balanced colours allow performance references to move naturally into casual wardrobes. Partnerships with athletes, alongside collaborations with fashion houses such as Loewe, have extended its presence beyond running culture. Rooted in Swiss design and a fascination with movement, On brings together sporting ambition and modern style, offering a perspective in which technical function and visual simplicity form part of the same idea.
The Art of Dressing Well.
Quality Garments
Opt for quality over quantity. Build a wardrobe with intention. Thoughtful purchases mean fewer replacements, and a wardrobe that works harder for you.
Sustainable Care
Follow the clothing label instructions to extend the life of your garments and reduce environmental impact.
Fitting
Well-fitting garments reduce returns & waste. Check the size guide before you buy—for comfort & a more sustainable wardrobe.
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