Founded in Italy in 2006 by Luca Biancalani and developed through the family-run Biancalani 975, Blancha set out to reinterpret luxury outerwear for modern everyday life. Rather than treating shearling and other precious materials as pieces reserved for formal occasions, the brand brought them into a more contemporary wardrobe through distinctive silhouettes, innovative proportions and unmistakable Italian craftsmanship. The result is outerwear with a strong fashion identity, where traditional artisanal knowledge meets a more relaxed, modern attitude. Shearling, leather and richly textured materials form the heart of Blancha, appearing across oversized coats, bombers, gilets and reversible styles that balance glamour with ease. Sculptural volumes and tactile finishes give each piece a sense of indulgence, while practical shapes keep the aesthetic grounded in everyday dressing. For Monarch Avenue, Blancha represents the expressive side of Italian luxury — sumptuous, confident and crafted with the kind of material-driven sophistication that makes exceptional outerwear the centrepiece of a wardrobe.
