Daizy Shely is a contemporary womenswear brand founded in 2014 by designer Daizy Shely, born in Israel and based in Milan. After completing her fashion studies in Italy, she quickly gained international recognition by winning Vogue Italia’s “Who is on Next?” competition in the same year of the brand’s launch, followed by her runway debut at Altaroma and a guest presentation at the Armani Theater for SS16. The brand is entirely produced in Italy and maintains full creative control across every stage of development, from textile design to final garment construction. Known for its bold use of contrast, precise tailoring, and experimental combinations of form, texture, and color, Daizy Shely creates distinctive pieces that merge craftsmanship with contemporary design innovation. Her collections have been worn by global celebrities and featured in major pop culture productions, reinforcing the brand’s strong visual identity and editorial appeal. At its core, Daizy Shely designs for women, celebrating individuality, strength, and complexity, where the wearer—not the clothing—is always the focus.
