Emilio Pucci

Emilio Pucci is an iconic Italian fashion house founded in 1947 by Emilio Pucci, famously known as “The Prince of Prints” for his revolutionary use of bold colour, fluid forms, and expressive patterns. The brand emerged from Pucci’s early work in sportswear-inspired design, evolving into a global symbol of effortless jet-set elegance rooted in the lifestyle of Capri and Florence. Defined by vibrant prints, lightweight fabrics, and a sense of joyful movement, Emilio Pucci redefined modern luxury through a vision of relaxed sophistication and spontaneous glamour. Blending Italian refinement with American sportswear influences, the house continues to celebrate freedom, femininity, and colour-driven design across its ready-to-wear, accessories, and lifestyle collections. Discover the latest Emilio Pucci collection for timeless Italian luxury defined by iconic prints, vibrant energy, and effortless elegance.