GANT

GANT is an American-Swedish lifestyle and fashion brand founded in 1949 by Bernard Gantmacher in New Haven, Connecticut. The brand originally began as a shirtmaker, producing high-quality button-down shirts that helped shape the modern American sportswear aesthetic. GANT became known for introducing key shirtmaking innovations such as the locker loop, the box pleat, and the button-down collar, which later became staples of Ivy League style. These details helped establish its reputation for combining functionality with a clean, collegiate-inspired design language. In the 1960s, the brand expanded into broader sportswear and became closely associated with the “preppy” look that blended American casualwear with European refinement. Today, GANT offers a full lifestyle collection including menswear, womenswear, footwear, and accessories. Now headquartered in Sweden and owned by the American sportswear group PVH (Phillips-Van Heusen), GANT continues to focus on smart-casual clothing that merges its American heritage with a contemporary European aesthetic.