Hunza G

Hunza G is a British swimwear brand originally founded in 1984 and later revived in 2015 under the creative direction of Georgiana Huddart. The brand became iconic during the 1980s and 1990s for its body-conscious silhouettes, bold colors, and signature crinkle-stretch fabric. Its most famous cultural moment came when Julia Roberts wore a blue Hunza dress in Pretty Woman, turning the design into a defining fashion image of the era. Hunza G is especially known for redeveloping its proprietary Original Crinkle™ fabric, engineered to stretch and adapt comfortably across a wide range of body shapes through a one-size-fit philosophy. The brand combines technical innovation with a relaxed, body-positive approach to swimwear, emphasizing comfort, confidence, and ease rather than rigid sizing conventions. Its collections feature minimalist yet playful swimwear and resort pieces in vibrant colors, clean silhouettes, and textured fabrics designed to flatter and move naturally with the body. Overall, Hunza G represents modern body-positive swimwear: nostalgic yet contemporary, technically innovative, and centered on comfort, confidence, and effortless summer style.