Magliano

Magliano is an Italian fashion label founded in 2017 by Bologna-born designer Luca Magliano. Rooted in the atmosphere of his hometown, the brand draws on underground culture, queer identity, and the everyday rituals of Italian life to challenge familiar ideas of menswear. Traditional wardrobe pieces become starting points for experimentation, with tailoring, workwear, and knitwear reimagined through slouched proportions, unexpected combinations, and deliberately imperfect finishes. Its aesthetic balances melancholy with humour, finding character in clothes that appear lived-in rather than pristine. References to provincial nightlife and outsiders give the collections a narrative depth, connecting personal experience with a broader exploration of belonging. In 2023, Magliano received the Karl Lagerfeld Prize at the LVMH Prize, bringing further international recognition to the label. Within contemporary Italian fashion, Magliano offers an alternative to conventional polish, presenting a wardrobe that is expressive, emotionally charged, and open to identities beyond traditional masculine codes.