Superga

Superga is an Italian footwear brand founded in Turin in 1911 by Walter Martiny. Initially established to produce rubber-soled footwear, the company developed a lasting identity through the 2750, its signature canvas tennis shoe introduced in 1925. With a simple upper and vulcanised rubber sole, the design became a familiar expression of relaxed Italian style, moving beyond sporting use into everyday wardrobes. Its clean silhouette provided a foundation for changing colours, fabrics, and proportions while retaining the recognisable character of the original. Over time, Superga expanded into platforms, slip-ons, and other casual styles, bringing different interpretations to its practical beginnings. Collaborations with designers and cultural figures have connected this heritage with new audiences, demonstrating the versatility of an understated form. Rather than relying on elaborate detailing, the brand finds its appeal in straightforward design and adaptability. Superga represents an easygoing approach to footwear, linking sporting origins, urban life, and a distinctly Italian sense of informal style across generations.