Blue Sky Inn

Founded in 2017 by Los Angeles designer Hedi Beddouch, Blue Sky Inn emerged from a desire to bring the spirit of California’s laid-back culture into a more expressive form of contemporary fashion. Drawing on the visual language of vintage Americana, surf culture, nightlife and the casual optimism of West Coast living, the brand developed a distinctive identity around relaxed silhouettes, playful graphics and a sense of nostalgia. Knitwear, graphic shirts, relaxed trousers and statement outerwear are infused with bold colour, intricate motifs and references to vintage sportswear and counterculture. There is an intentionally carefree quality to the collections, but beneath the exuberance sits a strong appreciation for craftsmanship and textile development. For Monarch Avenue, Blue Sky Inn represents California style with personality — nostalgic, irreverent and unmistakably its own.