Bulgari

Founded in Rome in 1884 by Greek silversmith Sotirio Bulgari, Bulgari grew from a small jewellery boutique into one of the world’s most celebrated luxury maisons. Its identity is inseparable from Rome, whose architecture, antiquity and Mediterranean spirit have shaped the house’s distinctive aesthetic. Over the decades, Bulgari became renowned for its fearless use of vivid gemstones, sculptural volumes and unconventional colour combinations, particularly during the glamorous Dolce Vita era when its jewels became favourites among international film stars and society figures. Today, Bulgari’s world extends across fine jewellery, watches, accessories and fragrances, unified by a bold interpretation of Italian luxury. Iconic designs such as Serpenti and B.zero1 embody the maison’s ability to transform historical and architectural references into modern symbols of glamour. For Monarch Avenue, Bulgari represents Roman luxury at its most expressive — sensual, colourful and unmistakably confident, where exceptional craftsmanship meets the drama and splendour of the Eternal City.