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C.P. Company

C.P. Company is an Italian sportswear brand founded in 1971 by Massimo Osti in Bologna, widely recognised as a pioneer of modern functional menswear and “urban sportswear.” Emerging from the cultural and political ferment of 1970s Italy, the brand developed a new approach to clothing that combined technical innovation, garment dyeing, and utilitarian design with strong subcultural influence. C.P. Company became globally iconic for pieces such as the Goggle Jacket, which fused military inspiration with performance-driven design and became a symbol of British casual culture and international streetwear identity. Today, the brand continues to blend archival innovation with modern technical fabrics, maintaining its reputation for experimental design, craftsmanship, and culturally driven sportswear.