Conte of Florence

Founded in Florence in 1952, Conte of Florence draws on the sporting traditions and refined aesthetic of its Italian heritage. The brand has long been associated with golf, leisure and outdoor pursuits, evolving that performance-led foundation into a sophisticated wardrobe that carries the unmistakable ease of Italian sportswear. Technical fabrics, refined knitwear and functional detailing define the collection, balancing performance with a polished sense of style. Clean silhouettes and considered colour palettes give the pieces an elegant versatility, while subtle sporting references preserve the character and heritage that have shaped the brand for decades. Discover Conte of Florence at Monarch Avenue, where Italian sporting heritage meets refined craftsmanship, contemporary leisurewear and effortless sophistication.