Explore our Rifle collection. Founded in 1949 in post-war Italy by brothers Giulio and Fiorenzo Fratini, Rifle is one of the country’s historic denim brands, born from an early vision to produce jeans inspired by authentic American workwear. Officially established in 1958, the brand built its identity on craftsmanship, durability, and a pioneering spirit that helped shape the evolution of Italian denim. Recognised for its classic five-pocket jeans and distinctive heritage logo inspired by wooden shipping crates, Rifle combines vintage Americana influences with Italian manufacturing expertise. Today, the brand continues to offer timeless denim pieces defined by quality fabrics, everyday versatility, and a strong connection to its authentic workwear roots.
