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Rifle
Explore our Rifle collection. Founded in 1949 in post-war Italy by brothers Giulio and Fiorenzo Fratini, Rifle is one of the country’s historic denim brands, born from an early vision to produce jeans inspired by authentic American workwear. Officially established in 1958, the brand built its identity on craftsmanship, durability, and a pioneering spirit that helped shape the evolution of Italian denim. Recognised for its classic five-pocket jeans and distinctive heritage logo inspired by wooden shipping crates, Rifle combines vintage Americana influences with Italian manufacturing expertise. Today, the brand continues to offer timeless denim pieces defined by quality fabrics, everyday versatility, and a strong connection to its authentic workwear roots.
Rifle
Explore our Rifle collection. Founded in 1949 in post-war Italy by brothers Giulio and Fiorenzo Fratini, Rifle is one of the country’s historic denim brands, born from an early vision to produce jeans inspired by authentic American workwear. Officially established in 1958, the brand built its identity on craftsmanship, durability, and a pioneering spirit that helped shape the evolution of Italian denim. Recognised for its classic five-pocket jeans and distinctive heritage logo inspired by wooden shipping crates, Rifle combines vintage Americana influences with Italian manufacturing expertise. Today, the brand continues to offer timeless denim pieces defined by quality fabrics, everyday versatility, and a strong connection to its authentic workwear roots.
The Art of Dressing Well.
Quality Garments
Opt for quality over quantity. Build a wardrobe with intention. Thoughtful purchases mean fewer replacements, and a wardrobe that works harder for you.
Sustainable Care
Follow the clothing label instructions to extend the life of your garments and reduce environmental impact.
Fitting
Well-fitting garments reduce returns & waste. Check the size guide before you buy—for comfort & a more sustainable wardrobe.
Curated Luxury. Delivered
