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Etro
Etro is an iconic Italian luxury fashion house founded in 1968, celebrated for its bold use of colour, intricate textiles, and instantly recognisable Paisley motif. Born from a family of passionate collectors, Etro began as a fabric-focused atelier and has since evolved into a globally recognised brand known for its eclectic, bohemian-inspired aesthetic and rich storytelling approach to fashion. Deeply rooted in heritage craftsmanship and textile innovation, the house draws inspiration from art, travel, and global cultures, creating collections that blend tradition with contemporary expression. Signature elements such as the Arnica fabric, vibrant prints, and the iconic Pegasus emblem reflect Etro’s dedication to craftsmanship, creativity, and symbolic design. Today, Etro continues to champion individuality and self-expression through its distinctive ready-to-wear, accessories, and lifestyle collections. Discover the latest Etro collection for richly patterned, expressive Italian luxury that celebrates colour, culture, and creativity.
Etro
Etro is an iconic Italian luxury fashion house founded in 1968, celebrated for its bold use of colour, intricate textiles, and instantly recognisable Paisley motif. Born from a family of passionate collectors, Etro began as a fabric-focused atelier and has since evolved into a globally recognised brand known for its eclectic, bohemian-inspired aesthetic and rich storytelling approach to fashion. Deeply rooted in heritage craftsmanship and textile innovation, the house draws inspiration from art, travel, and global cultures, creating collections that blend tradition with contemporary expression. Signature elements such as the Arnica fabric, vibrant prints, and the iconic Pegasus emblem reflect Etro’s dedication to craftsmanship, creativity, and symbolic design. Today, Etro continues to champion individuality and self-expression through its distinctive ready-to-wear, accessories, and lifestyle collections. Discover the latest Etro collection for richly patterned, expressive Italian luxury that celebrates colour, culture, and creativity.
The Art of Dressing Well.
Quality Garments
Opt for quality over quantity. Build a wardrobe with intention. Thoughtful purchases mean fewer replacements, and a wardrobe that works harder for you.
Sustainable Care
Follow the clothing label instructions to extend the life of your garments and reduce environmental impact.
Fitting
Well-fitting garments reduce returns & waste. Check the size guide before you buy—for comfort & a more sustainable wardrobe.
Curated Luxury. Delivered
Shop Menswear
Monarch Avenue, the best online shopping experience for men's fashion. Our collection features the latest clothing from the best luxury and high-end brands. Shop with us today!
The Signature Edit
Thoughtfully curated for the modern Man. A collection of defining pieces made for the sophisticated gent. Discover elegant Menswear that blends timeless style with contemporary design and effortless versatility.
