ASICS is a globally recognized Japanese sportswear brand specializing in high-performance footwear, apparel, and athletic equipment. Founded in 1949 by Kihachiro Onitsuka, the brand takes its name from the Latin phrase “Anima Sana In Corpore Sano” meaning “A Sound Mind in a Sound Body.” Known for its innovation in running technology, comfort, and performance engineering, ASICS combines advanced research with functional design to support athletes and active lifestyles across running, training, tennis, and everyday sport-inspired wear.
