Diesel is an innovative international fashion and lifestyle brand founded in 1978 by Renzo Rosso, originally established as a pioneering denim label that redefined casualwear through bold, rebellious design and experimental creativity. Over the decades, Diesel has evolved into a global alternative to traditional luxury, known for its distinctive approach to denim, street-inspired aesthetics, and provocative advertising language. Since 2020, the brand’s creative direction has been led by Glenn Martens, bringing a renewed focus on contemporary silhouettes, innovative materials, and fashion-forward experimentation across apparel, accessories, and lifestyle collections. As part of the OTB Group, Diesel continues to champion creativity, individuality, and cultural expression, expanding beyond fashion into fragrances, collaborations, and design-led lifestyle projects. Discover the latest Diesel collection for bold, contemporary fashion rooted in denim heritage and modern Italian innovation.
