Geox is an Italian footwear and apparel brand founded in 1995 by Mario Moretti Polegato. The company is best known for its “breathable shoe” technology, developed to improve comfort by allowing heat and moisture to escape while keeping water from entering. The brand built its identity around this patented innovation, which uses a perforated sole with a breathable membrane. This technical approach became the foundation of Geox’s product philosophy, combining practical performance with everyday design suitable for men, women, and children. Over time, Geox expanded from footwear into clothing, developing jackets and apparel designed with similar principles of breathability, comfort, and functionality. The brand positions itself at the intersection of casual style and technical innovation, focusing on wearable, versatile products for daily life. Today, Geox is an internationally recognized lifestyle brand, known for blending Italian design sensibility with comfort-driven technology in both footwear and apparel.
