MACH & MACH

MACH & MACH is a luxury footwear brand founded in 2012 in Tbilisi, Georgia, by sisters Nina and Gvantsa Macharashvili. The brand is best known for its glamorous, statement-making shoes, particularly its crystal-embellished heels and sculptural silhouettes. Sparkle, shine, and decorative detail are central to its design identity, giving each piece a bold, instantly recognizable presence. While the creative direction originates in Georgia, MACH & MACH also produces in Italy, combining its distinctive design vision with Italian footwear craftsmanship. This blend of Eastern European creativity and Italian manufacturing expertise has helped position the brand within the contemporary luxury footwear space. Overall, MACH & MACH represents modern statement luxury: bold, highly decorative footwear designed for visual impact, celebration, and standout styling.