Explore our Roy Roger’s collection. Founded in 1952 by Francesco Bacci in Italy, Roy Roger’s is one of the country’s pioneering denim brands, introducing some of the first American-inspired blue jeans made in Italy. Built on a family legacy of craftsmanship and innovation, the brand helped transform denim from workwear into a global style icon, including one of the earliest women’s jeans collections in the 1960s. Today, Roy Roger’s continues to combine Italian tailoring expertise with premium denim sourced from the US, Europe, and Japan. Known for its signature details, innovative washes, and commitment to quality, the brand blends heritage craftsmanship with modern design and sustainable production practices. Each piece reflects a timeless approach to denim—authentic, expressive, and made to last.
