Sportmax

Explore our Sportmax collection. Founded in 1969 by designer Achille Maramotti, Sportmax is a Milan-based fashion label known for its experimental approach to tailoring, fabric innovation, and modern wardrobe design. Born from a spirit of youthful freedom inspired by sportswear and Swinging London culture, Sportmax has evolved into a brand that blends sophisticated femininity with architectural silhouettes and contemporary edge. Over decades, it has collaborated with leading creative talents and photographers, continuously redefining modern Italian fashion through innovation, minimalism, and conceptual design.