Ben Sherman

Founded in Brighton in 1963, Ben Sherman became an influential name in British menswear, particularly through its association with the Mod movement of the 1960s. The brand’s signature button-down shirt, crisp Oxford fabrics and distinctive use of checks quickly became staples of a generation drawn to sharp, youthful dressing. Over the decades, its style has travelled through British music and subcultures, from Mods and ska to Britpop, giving Ben Sherman a cultural legacy that extends well beyond traditional menswear. Today, Ben Sherman continues to blend classic British tailoring with a relaxed, contemporary attitude. Shirts, knitwear, polos, jackets and smart-casual separates carry the brand’s unmistakable combination of heritage and modernity, often finished with subtle detailing and signature patterns. For Monarch Avenue, Ben Sherman represents enduring British style — polished but never stuffy, rooted in music and culture, and defined by an effortless sense of individuality.