At Monarch Avenue we aim to ensure the privacy and data protection of our customers/clients. Below is the Privacy Policy, specifically tailored to comply with the General Data Protection Regulation (GDPR), which is the data protection law in the European Union. We’ve included specific provisions to ensure compliance with GDPR requirements such as data subject rights, lawful bases for processing, and detailed information on data transfers, among others.

Effective Date: 09 April 2025

At Monarch Avenue ("Monarch Avenue", "we", "our", "us"), protecting your privacy and safeguarding your personal data is a fundamental part of our commitment to delivering a secure, transparent, and premium shopping experience.

This Privacy & Cookie Policy explains how we collect, use, store, share, and protect your personal information when you visit our website at www.monarch-avenue.com ("Website"), create an account, place an order, subscribe to our communications, or otherwise interact with us.

We process personal data in accordance with the General Data Protection Regulation (EU) 2016/679 ("GDPR"), applicable Estonian data protection legislation, and other relevant European Union privacy laws.

By using our Website and services, you acknowledge that you have read and understood this Privacy & Cookie Policy.

1. Data Controller

The controller responsible for your personal data is:

Monarch Avenue
A trading name of MOA Holdings OÜ
Narva mnt 5
Kesklinna linnaosa
Tallinn 10117
Estonia

Email: info@monarch-avenue.com

For all privacy-related enquiries, requests, or complaints, you may contact us using the details above.

2. Information We Collect

We collect information directly from you, automatically through your use of our Website, and from certain trusted third parties where permitted by law.

The information we collect depends on how you interact with our Website and services.

2.1 Account Information

When you create a customer account, we may collect:

• Full name
• Email address
• Telephone number
• Billing address
• Shipping address
• Account login credentials
• Account preferences

This information allows us to create and manage your customer account and provide account-related services.

2.2 Order Information

When you purchase products through our Website, we may collect:

• Product selections
• Sizes and colour preferences
• Purchase history
• Order value
• Delivery preferences
• Tracking information
• Return and refund history

This information is necessary to fulfil contractual obligations and provide customer support.

2.3 Payment Information

Payments are processed through secure third-party payment providers.

Depending on the payment method selected, payment providers may collect:

• Cardholder name
• Card details
• Payment verification information
• Billing address

Monarch Avenue does not store complete payment card details on its servers.

All payment processing is performed through PCI DSS-compliant providers.

2.4 Customer Service Information

When you contact us, we may collect:

• Email correspondence
• Chat messages
• Support requests
• Complaint information
• Return requests
• Product enquiries

This information helps us provide efficient customer service and improve our operations.

2.5 Marketing Information

If you subscribe to our newsletter or marketing communications, we may collect:

• Email address
• Marketing preferences
• Campaign interaction data
• Product interests

You may withdraw consent and unsubscribe at any time.

2.6 Technical Information

When you visit our Website, we may automatically collect:

• IP address
• Browser type and version
• Device type
• Operating system
• Time zone settings
• Referral sources
• Website navigation data

This information helps us maintain website functionality, security, and performance.

2.7 Location Information

Depending on your device settings and browser permissions, we may receive approximate geographic location information to:

• Display appropriate currencies
• Calculate shipping options
• Improve delivery estimates
• Detect fraudulent activity

We do not continuously track your precise location.

3. Cookies and Similar Technologies

We use cookies, pixels, tags, web beacons, and similar technologies to enhance functionality, improve performance, and personalise your experience.

Detailed information regarding our use of cookies can be found in Section 13 of this Policy.

4. Legal Bases for Processing Personal Data

Under GDPR, we process personal data only when a lawful basis exists.

The legal bases we rely on include:

4.1 Contractual Necessity

Processing necessary to:

• Process orders
• Deliver products
• Process payments
• Manage returns and refunds
• Provide customer support

4.2 Legal Obligations

Processing necessary to comply with:

• Tax obligations
• Accounting requirements
• Consumer protection laws
• Fraud prevention obligations

4.3 Legitimate Interests

Processing necessary for our legitimate business interests, including:

• Website security
• Fraud prevention
• Business administration
• Product development
• Customer service improvements
• Analytics and performance monitoring

Where legitimate interests are relied upon, we balance those interests against your rights and freedoms.

4.4 Consent

We rely on consent for:

• Email marketing
• Promotional communications
• Certain advertising cookies
• Personalised advertising technologies

Consent may be withdrawn at any time.

5. How We Use Your Information

We use personal data for the following purposes:

Order Fulfilment

• Processing purchases
• Shipping products
• Tracking deliveries
• Managing returns and refunds

Customer Service

• Responding to enquiries
• Managing complaints
• Providing account support

Website Improvement

• Analysing website usage
• Monitoring performance
• Enhancing user experience

Fraud Prevention

• Verifying transactions
• Detecting suspicious activity
• Protecting customer accounts

Marketing Communications

• Sending newsletters
• Product recommendations
• Promotional campaigns
• Event invitations

Legal Compliance

• Maintaining records
• Responding to lawful requests
• Complying with regulatory obligations

6. Sharing Personal Information

We do not sell personal data.

We may share information with trusted third parties where necessary.

These may include:

Payment Providers

To process transactions securely.

Logistics Providers

Including DHL, UPS, FedEx, and other authorised shipping partners.

Technology Providers

Hosting providers, website developers, analytics providers, and security partners.

Professional Advisors

Lawyers, accountants, auditors, and compliance consultants.

Regulatory Authorities

Where required by applicable law.

7. International Data Transfers

Some of our service providers may be located outside the European Economic Area (EEA).

Where personal data is transferred internationally, we implement appropriate safeguards including:

• Standard Contractual Clauses (SCCs)
• Adequacy Decisions issued by the European Commission
• Other lawful transfer mechanisms recognised under GDPR

8. Data Retention

We retain personal data only for as long as necessary.

Retention periods may vary depending on the purpose of processing.

Typical retention periods include:

• Customer account information: Until account closure or deletion request
• Order information: Up to 10 years where required by tax or accounting laws
• Marketing records: Until consent is withdrawn
• Customer service records: As reasonably necessary to resolve disputes

After retention periods expire, information is securely deleted or anonymised.

9. Your GDPR Rights

Under GDPR, you have the right to:

Right of Access

Request a copy of your personal data.

Right to Rectification

Correct inaccurate information.

Right to Erasure

Request deletion of personal data where applicable.

Right to Restrict Processing

Limit processing under certain circumstances.

Right to Data Portability

Receive personal data in a structured format.

Right to Object

Object to certain processing activities.

Right to Withdraw Consent

Withdraw previously given consent at any time.

Right to Lodge a Complaint

Submit a complaint to your local supervisory authority.

To exercise any of these rights, contact:

info@monarch-avenue.com

10. Security Measures

We implement technical and organisational safeguards designed to protect personal data, including:

• SSL encryption
• Secure hosting environments
• Restricted employee access
• Fraud monitoring systems
• Secure payment processing

While no system can guarantee absolute security, we continually review and improve our security practices.

11. Third-Party Websites

Our Website may contain links to third-party websites.

We are not responsible for the privacy practices, content, or security of third-party websites.

Users should review the privacy policies of those websites independently.

12. Children's Privacy

Our services are not directed to individuals under the age of 16.

We do not knowingly collect personal data from children.

If we become aware that a child has provided personal data, we will take reasonable steps to delete such information.

13. Cookie Policy

What Are Cookies?

Cookies are small text files stored on your device when visiting a website.

They help websites function properly, remember preferences, analyse performance, and provide personalised experiences.

Categories of Cookies We Use

Strictly Necessary Cookies

Required for core website functionality.

Examples include:

• Login authentication
• Shopping cart functionality
• Security features
• Checkout processes

These cookies cannot be disabled through our cookie management system.

Performance & Analytics Cookies

Used to understand:

• Website traffic
• Visitor behaviour
• Popular products
• Navigation patterns

Examples may include analytics tools such as Google Analytics.

Functionality Cookies

Used to remember:

• Language preferences
• Currency settings
• Region selections
• Personalised browsing preferences

Advertising & Targeting Cookies

Used to:

• Deliver personalised advertisements
• Measure campaign effectiveness
• Improve marketing relevance

Examples may include:

• Google Ads
• Meta Pixel
• Remarketing technologies

These cookies are activated only with your consent.

Social Media Cookies

Allow interaction with:

• Instagram
• Facebook
• Pinterest
• Other integrated social platforms

Managing Cookies

You can manage cookie preferences at any time through:

• Our cookie preference centre
• Browser settings
• Third-party advertising preference tools

Disabling certain cookies may impact website functionality.

Cookie Consent

Upon your first visit, you will be presented with a cookie consent banner.

You may:

• Accept all cookies
• Reject non-essential cookies
• Manage cookie preferences individually

You may modify your choices at any time.

14. Changes to This Policy

We may update this Privacy & Cookie Policy periodically to reflect:

• Legal changes
• Regulatory developments
• Business operations
• Technology updates

Any revisions will be published on this page with a revised Effective Date.

15. Contact Us

Monarch Avenue
MOA Holdings OÜ
Narva mnt 5
Kesklinna linnaosa
Tallinn 10117
Estonia

Email: info@monarch-avenue.com

For privacy enquiries, data requests, or complaints, please contact us using the details above.

We are committed to maintaining the trust of our customers through responsible data handling, transparency, and compliance with applicable privacy laws.