BVLGARI

Founded in Rome in 1884 by Greek-born silversmith Sotirio Bulgari, BVLGARI has grown from a Roman jewellery atelier into one of the world’s most recognisable luxury maisons. Its identity is deeply connected to the Eternal City, drawing inspiration from Roman architecture, ancient motifs and the vibrant colours of the Mediterranean. The house became particularly celebrated during the Dolce Vita era, when its audacious use of coloured gemstones, bold forms and unconventional combinations established a new, more exuberant language of fine jewellery. Today, BVLGARI extends across high jewellery, watches, accessories and fragrances, united by an unmistakable sense of Italian glamour. Icons such as Serpenti, B.zero1 and Divas’ Dream reflect the maison’s ability to transform architectural and historical influences into contemporary symbols of luxury. For Monarch Avenue, BVLGARI represents Roman opulence at its most confident — sensual, sculptural and brilliantly expressive.