Auralee

Founded in Tokyo in 2015 by Ryota Iwai, AURALEE has built its reputation on an almost obsessive attention to fabric, transforming understated wardrobe staples through exceptional materials and precise construction. The collection moves through relaxed tailoring, fine knitwear, soft shirting, structured outerwear and beautifully cut trousers, with each silhouette allowing the textile to take centre stage. Custom-developed yarns, washed cottons, brushed wool and supple cashmere bring subtle variation in texture and depth, while muted, carefully calibrated colours create an effortless sense of harmony. Quiet in appearance but exacting in execution, AURALEE is Japanese craftsmanship distilled into modern everyday clothing.