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Casablanca

Casablanca is a contemporary luxury fashion brand founded by French-Moroccan designer Charaf Tajer, known for blending relaxed leisurewear with refined tailoring and vibrant Mediterranean-inspired aesthetics. Drawing inspiration from tennis culture, luxury travel, and the elegance of après-sport living, the brand combines comfort and sophistication through rich colors, silk fabrics, and elevated sportswear silhouettes. Casablanca’s identity merges Parisian luxury with North African influences, creating collections that feel both nostalgic and modern. Recognised for its playful prints, pastel palettes, and relaxed elegance, the brand reinterprets classic resort and country club style with a youthful, contemporary spirit rooted in craftsmanship and effortless luxury.