Etro

Etro is an iconic Italian luxury fashion house founded in 1968, celebrated for its bold use of colour, intricate textiles, and instantly recognisable Paisley motif. Born from a family of passionate collectors, Etro began as a fabric-focused atelier and has since evolved into a globally recognised brand known for its eclectic, bohemian-inspired aesthetic and rich storytelling approach to fashion. Deeply rooted in heritage craftsmanship and textile innovation, the house draws inspiration from art, travel, and global cultures, creating collections that blend tradition with contemporary expression. Signature elements such as the Arnica fabric, vibrant prints, and the iconic Pegasus emblem reflect Etro’s dedication to craftsmanship, creativity, and symbolic design. Today, Etro continues to champion individuality and self-expression through its distinctive ready-to-wear, accessories, and lifestyle collections. Discover the latest Etro collection for richly patterned, expressive Italian luxury that celebrates colour, culture, and creativity.