Greg Lauren

Greg Lauren turns familiar American archetypes into something entirely personal. Vintage military fabrics, denim, workwear and tailoring are deconstructed, layered and reconstructed in Los Angeles, leaving raw edges, faded textures and traces of their former lives intact. Each piece feels singular by design — part uniform, part artwork, with imperfection treated as a defining detail rather than a flaw. Discover Greg Lauren at Monarch Avenue — American heritage, reworked through an uncompromisingly individual lens.