Julfer

Julfer captures the irreverent glamour of the early 2000s and recasts it through a distinctly Italian lens. Founded by Mattia Ferrari and Alessandra Gallocchio, the label draws on the era’s unapologetic approach to dressing — low-rise proportions, body-conscious silhouettes, expressive colour and a certain disregard for playing it safe. Cut-out knitwear, fitted tops, denim, sculpted dresses and sharply styled separates form the core of the collection. Pieces are designed to follow the body rather than simply frame it, with lacing, exposed skin, unexpected proportions and tactile fabrics adding a sense of attitude. Made in Italy and unapologetically contemporary, Julfer feels less like a revival of Y2K than a continuation of its energy — playful, sensual and deliberately bold.