1017 ALYX 9SM is a contemporary luxury fashion brand founded by designer Matthew M. Williams, known for its industrial aesthetic, technical craftsmanship, and utilitarian-inspired design language. Originally established in 2015, the brand—often referred to simply as ALYX—combines streetwear influences with high-end construction and innovative materials. Signature elements include rollercoaster buckles, tactical hardware, and minimalist silhouettes that reflect a strong focus on function, precision, and modern urban culture. Based between New York and Milan, ALYX has become a key reference in contemporary luxury streetwear, blending avant-garde design with engineered detailing and cultural edge.
