Alessandra Rich

Alessandra Rich is a contemporary luxury fashion brand founded in 2010 by designer Alessandra Rich, with offices in London and Milan. The label is known for its distinctive aesthetic that blends romantic femininity with a provocative, modern edge, creating a tension between innocence and subversion in its designs. Made entirely in Italy, the brand is characterized by refined fabrics such as silk crepe de chine, tweed bouclé, and lace, combined with signature details like puff sleeves, lace trims, and structured feminine silhouettes. These elements are often contrasted with bold, ironic twists that give the collections a contemporary attitude. Alessandra Rich has become a red-carpet favorite globally, offering elegant yet unexpected designs that reflect a confident, self-aware femininity rooted in Italian craftsmanship and London’s creative influence.