AMBUSH is a Tokyo-based contemporary fashion and jewelry brand founded by designers Yoon Ahn and Verbal. Originally launched as an experimental jewelry line, the brand became known for its pop-art inspired designs and iconic “POW!” motif, which gained global recognition and established its bold creative identity. Since expanding into ready-to-wear, AMBUSH has developed unisex collections that blend Japanese street culture with global luxury influences, characterized by oversized silhouettes, experimental detailing, and a strong connection to music and youth culture. The brand has collaborated with major names including Nike, Off-White, and Louis Vuitton, and was a finalist for the LVMH Prize in 2017. Today, AMBUSH represents a fusion of avant-garde design, streetwear energy, and cultural experimentation, positioning itself as a key voice in modern global fashion.
