Explore our On collection. Founded in Switzerland in 2010 by Olivier Bernhard, Caspar Coppetti, and David Allemann, On is a performance sportswear brand created with the goal of revolutionising the running experience. Inspired by the Swiss Alps and driven by innovation, the brand introduced its signature “running on clouds” sensation through groundbreaking cushioning technology designed for soft landings and explosive take-offs. Engineered in Switzerland, On is recognised globally for its advanced footwear technology, including the iconic CloudTec® system, as well as its commitment to performance, innovation, and sustainability. The brand combines technical precision with minimalist design, creating running shoes, apparel, and accessories trusted by elite athletes and everyday runners alike. Today, On continues to push the boundaries of sports innovation, delivering high-performance products designed to inspire movement, progress, and modern athletic lifestyles.
