Vitelli is an Italian knitwear label founded in 2016 by Mauro Simionato. Based in Milan, the brand draws on music, youth culture, and the experimental spirit of Italy’s countercultural movements, translating these influences into an unconventional approach to knitted clothing. Its identity centres on expressive textures, fluid shapes, and unexpected colour combinations, treating knitwear as a medium for creative exploration rather than simply a wardrobe essential. The label’s distinctive Doomboh technique uses needle punching to transform yarns into richly textured surfaces, creating pieces that sit between traditional knitting and textile experimentation. Reclaimed yarns feature within this practice, allowing available materials to help shape the appearance of individual designs. Rather than pursuing uniformity, Vitelli embraces irregularity and the character that emerges through process. Its collections move beyond conventional categories, inviting personal interpretations through layering and proportion. Within contemporary Italian fashion, the label offers a distinctive meeting of craft and subculture, presenting clothing shaped by collective creativity, material curiosity, and a deliberately free-spirited attitude.
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