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Rifle
Explore our Rifle collection. Founded in 1949 in post-war Italy by brothers Giulio and Fiorenzo Fratini, Rifle is one of the country’s historic denim brands, born from an early vision to produce jeans inspired by authentic American workwear. Officially established in 1958, the brand built its identity on craftsmanship, durability, and a pioneering spirit that helped shape the evolution of Italian denim. Recognised for its classic five-pocket jeans and distinctive heritage logo inspired by wooden shipping crates, Rifle combines vintage Americana influences with Italian manufacturing expertise. Today, the brand continues to offer timeless denim pieces defined by quality fabrics, everyday versatility, and a strong connection to its authentic workwear roots.
Rifle
Explore our Rifle collection. Founded in 1949 in post-war Italy by brothers Giulio and Fiorenzo Fratini, Rifle is one of the country’s historic denim brands, born from an early vision to produce jeans inspired by authentic American workwear. Officially established in 1958, the brand built its identity on craftsmanship, durability, and a pioneering spirit that helped shape the evolution of Italian denim. Recognised for its classic five-pocket jeans and distinctive heritage logo inspired by wooden shipping crates, Rifle combines vintage Americana influences with Italian manufacturing expertise. Today, the brand continues to offer timeless denim pieces defined by quality fabrics, everyday versatility, and a strong connection to its authentic workwear roots.
El arte de vestirse bien.
Prendas de calidad
Opta por la calidad en lugar de la cantidad. Construye un guardarropa con intención. Las compras reflexivas significan menos reemplazos y un guardarropa que trabaja más para ti.
Cuidado Sostenible
Sigue las instrucciones de la etiqueta de la ropa para prolongar la vida de tus prendas y reducir el impacto ambiental.
Ajuste
Las prendas que quedan bien reducen las devoluciones y el desperdicio. Consulta la guía de tallas antes de comprar, para mayor comodidad y un armario más sostenible.
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